After decades of research, Burger King has added hot dogs to their menu. Hot dogs are the cousin to the Burger, so the addition seems like a no brainer. Burger King’s Grilled Dogs are being billed as the Whopper of hot dogs, but I have hopes that they’re much better than that.
Semi interesting tidbit, BK must have had the same person design their hot dog branding as the person who designed one of our rejected logo concepts designs:
The BK Hot Dogs are being offered in two varieties (to start). A classic build and a chili cheese construction.
The Classic Grilled Dog
- 100% Beef Hot Dog
- Chopped Onions
Chili Cheese Grilled Dog
- 100% Beef Hot Dog
- Bean Chili
- Cheddar Cheese
For some reason, in the classic configuration the saltiness really hit me a lot more. By the time I was done, my mouth was full blown overwhelmed with the sodium levels and I had my face under the tap of the soda machine. The dog itself has a bite to it. I wouldn’t go all in and say there was “snap” but it definitely gives you a satisfying bite. It also had a clear charing to it and resembled a backyard cook out dog. This made it a clear step up from typical roller dogs from 7/11 or the dogs from Dairy Queen.
Burger King Hot Dogs – The Verdict
I have been saying for a while BK would pull their next big menu item from your High School Cafeteria menu, but I am actually onboard with this addition. I think it plays to the brand perfectly. I think Burger King can really focus their menu and go after the classic fast food market and should continue to avoid the premium gruyere, spring mix, sun dried tomato faux gourmet rat race of the competing brands.
Despite the saltiness, and the presence of trans fats, I think these are solid additions to the menu for both kids and adults. I would have liked to see a slightly healthier dog–other brands like Shake Shack can do it so its not some unicorn myth–but it’s also a lower priced item so I guess it’s to be expected. I could see myself stopping for a BK hot dog as a snack, but the portion size of a hot dog means I need two for a meal. Likely this is Burger King’s goal with the dogs. Two classic hot dog hits the exact price of a Whopper, and if you upgrade one or both to chili cheese, your order price is now almost 80 cents more than a Whopper. (Also BK’s parent company happens to own both Heinz and Oscar Mayer so everyone wins)
I’m looking forward to some other build options in the future, like a Chicago style or a spicy variety. Or maybe BK can incorporate that chili into a loaded fry option or a burger topping.
If you’re wondering how eating one of each of these dogs stacks up to eating a Whopper, here you go. Interestingly they’re very similar except the sodium in two dogs is off the charts: